DESIGN SYSTEMS SPECIALIST – AVAILABLE FOR HIRE!

MY PROFESSIONAL PATH

Aug 2023 – Aug 2025
Yara International

Design Lead

Led the YaraPlus UX team across Europe, India and Singapore, including roadmap planning, design execution, hiring and mentoring.

• Scaled the design team from 1 to 5 designers within one year, improving delivery velocity and overall product quality
• Enforced a UX workflow that eliminated bottlenecks, restored schedule reliability, and prevented deadline overruns
• Decreased design inconsistencies by 80% through system adoption and embedding consistent design practices across products
• Defined and implemented a regional design system aligned with the global platform, enabling local product teams to design consistently without fragmentation

Oct 2020 – Jul 2023
Yara International

Senior Designer (Design Systems)

Founded and scaled Yara's first regional Design System, Fertilise. Later, moving into a Global Design System initiative, consolidating regional systems into a unified, scalable platform.

• Generated and rolled out 40+ reusable components as a Team of One and drove adoption across Yara's digital products
• Fertilise Design System was adopted as the official design system for a full product rebranding
• Hired, managed, and developed the first design systems intern into a full-time contributor
• Integrated 80+ components from a regional system into the new global ”System of systems”
• Enabled collaboration and heightened contribution rate by 60% through standardised workflows and contribution frameworks

Dec 2018 – Sep 2020
Yara International

Senior Product Designer

Working on the flagship product, Atfarm, and other products within the ecosystem, I led the transition from loose style guides to the first formal design system.

• Built and scaled a web component library with 40+ components, establishing shared quality standards across multiple teams
• Reduced design–engineering handoff issues by 70% by replacing fragmented UI with a unified style guide
• Designed and launched the first mobile app MVP, contributing to higher engagement and adoption
• Increased sign-up rates by 38%, retention by 40%, and conversions by 30% through product and flow redesign

Oct 2013 – Oct 2019
Freelancer

Senior UX/UI Designer

Aug 2012 – Sep 2013
Webguidez Entertainment GmbH

Screen Designer

Core competencies

Leadership: Design Leadership Team Building and Scaling Strategic Influence Mentorship and Coaching

Design System: Design Governance System-Level UX Cross-Product Consistency Design–Engineering Collaboration Org-level adoption mechanics Contribution Workflows

Education

University of Applied Sciences Berlin – B.Eng. Print and Media Technology

Berufliches Gymnasium für Technik Lüchow – High school diploma (Abitur) with focus on Computer Science

Certificates

NN/g UX Certificate – Speciality recognition in UX Management

IHK AEVO license – Trainer license for apprentices (Ausbildereignungsprüfung)

© 2026, Hendrik Kettelhut

Crafted with sweat (Figma) and tears (Semplice)