About – Hendrik Kettelhut

Hi! I'm Hendrik.

Born and raised in northern Germany. Living in Berlin.

Some random fact:

Doesn't like loud noises but
heavy music
Huge nerd for Star Wars and Lord of the Rings
Loves to play Magic The Gathering
Tries skateboarding every
year but cannot even drive

I am a UX Lead inspired by people and minimalism. I currently work at Yara International and create sustainable AgTech products for web and mobile.

As a self-taught product designer, I am deeply committed to understanding user needs and maintaining consistency.

My career has been marked by adaptability and versatility. In 2011, I embraced my first design job in a digital agency in Berlin. A year later, I embarked on a new academic journey, studying print and media technology (B.Eng) at Beuth University of Applied Sciences. Simultaneously, I began attracting clients and became a licensed instructor (IHK AEVO). I graduated in 2016 with my thesis on User Experience and Usability.

Since then, I have been working as a freelancer and consultant. In 2019, I joined Yara International as a full-time Senior Product Designer to support their mission of responsibly feeding the world, and I have yet to look back. Since 2023, I have been in the role of UX Lead for consistency across our products and the new platform project called YaraPlus.

2012

2012-2013

2013-2016

August 2015

July 2016

2013-2019

2018-2023

2023+

Acquired university entry degree (Abitur) with focus on computer science

Interned as a designer @ Webguidez Entertainment GmbH

Studied print and media technology @ Beuth University of Applied Sciences

Acquired instructor license (IHK AEVO)

Acquired Bachelor of Engineering degree (B.Eng)

Freelanced as designer and consultant

Senior Product Designer @ Yara Digital Solutions GmbH & Co. KG

UX Lead @ Yara Digital Solutions GmbH & Co. KG