About me.

Design Lead, Design Systems Specialist & Mentor.

I’m Hendrik, a self-taught product designer with over 10 years of experience transforming chaos into clean, scalable design systems. I lead UX and product design teams, obsess over consistency, and yes — I notice when something is off by a pixel.

My journey started in 2011 at a Berlin agency, followed by a degree in Print and Media Technology (B.Eng.) while freelancing and consulting. After graduating in 2016, I continued freelancing for a few years before joining Yara International in 2018. Today, I serve as a Design Lead, driving consistency across products and leading design teams.

I am passionate about human connections, mentorship, and building teams where designers can thrive. Sustainability and minimalism guide my approach — no fluff, just what’s needed.

Curious by nature, I love geeking out on design systems, mentoring, and finding ways to make digital products a little more human.

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Some random facts:

🇫🇮 Based in Berlin, soon to move to Helsinki
🤘 Doesn't like loud noises but heavy music
👾 Games from time to time and loves the grind
🃏 Loves to play Magic The Gathering
🤓 Huge nerd for Star Wars and Lord of the Rings
🛹 Tries skateboarding again every year

Copyright 2025, Hendrik Kettelhut. Built with sweat (Figma) and tears (Semplice).