About Hendrik 🤘

Design Lead | Design Systems Specialist | UX Leader

Born and raised in northern Germany. Living in Berlin for over 13 years.
Passionate about mentorship, sustainability, and creating systems that empower designers to thrive.

I am a UX Lead inspired by people and minimalism. I currently work at Yara International and create sustainable AgTech products for web and mobile.

As a self-taught product designer, I am deeply committed to understanding user needs and maintaining consistency.

My career has been marked by adaptability and versatility. In 2011, I embraced my first design job in a digital agency in Berlin. A year later, I embarked on a new academic journey, studying print and media technology (B.Eng) at Beuth University of Applied Sciences. Simultaneously, I began attracting clients and became a licensed instructor (IHK AEVO). I graduated in 2016 with my thesis on User Experience and Usability.

Since then, I have been working as a freelancer and consultant. In 2019, I joined Yara International as a full-time Senior Product Designer to support their mission of responsibly feeding the world, and I have yet to look back. Since 2023, I have been in the role of UX Lead for consistency across our products and the new platform project called YaraPlus.

Some random facts:

🤘 Doesn't like loud noises but
heavy music
🤓 Huge nerd for Star Wars and Lord of the Rings
🃏 Loves to play Magic The Gathering
🛹 Tries skateboarding every
year but cannot even drive